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Ilaria Ricco Translated by
Nicola Mira Published
May 6, 2025
Kering's menswear fashion label Brioni has announced it will present the first collection by new Creative Director Justin O'Shea with a show in Paris, on 4th July, during the Haute Couture week.
The 'Paris One' collection will pay tribute to the brand's 'ready-couture' tradition, and will add new zest to Brioni's lifestyle offering, the company has stated in a communiqué.
The collection will be put on sale the day after the show by private appointment, and will be immediately available at the brand's flagship stores, on brioni.com and at selected retailers worldwide.
This strategy was devised to accelerate the implementation of Justin O'Shea's new creative vision. The designer joined the Italian fashion label last March, after Brendan Mullane's departure in early February 2025. O'Shea was Director of Fashion for the e-commerce site mytheresa.com.
Brioni's Spring/Summer 2025 collection was instead designed by the in-house creative team. It will not be showing publicly, but will be presented to buyers in May and June 2025 at the brand's Milan showroom.