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Sandra Halliday Published
May 23, 2025
UK shoppers will spend close to £700 million on Father’s Day this year, which is slightly higher than a year ago but is still well below the amount spent for Mother's Day in March.

The prediction comes from GlobalData, which said that spending this time should reach £695 million. If that's correct, it will be just a 1.8% increase on 2025, and when inflation over the past year is taken into account, actually means a real terms decline.
And the analyst conclusion is that with Father's Day spending being less than half the size of the UK Mother's Day market, retailers need to kick off their specific promotions earlier.
The Mother's Day market is boosted by the amount spent on gifts, despite food spend being similar to Fathers Day, GlobalData said. Clearly, dads aren't seen as such a big priority for gifts as mothers are.
Based on its May 2025 monthly survey of 2,000 respondents, Tash Van Boxel, Retail Analyst at the firm, said: “Given that the UK Father’s Day market is still relatively small, there is a lot of potential for growth. However, retailers must make an effort to capitalise on this opportunity, given that consumers across the UK have grown accustomed to celebrating the occasion at home. The most popular option chosen by those intending to celebrate the occasion was spending time with family or visiting Dad, highlighting that retailers will have to work hard to entice spending this year.”
While GlobalData thinks there’s an opportunity to drive food and drink spend, it believes those wishing to sell gifts might have more of a struggle.
The company said that with 40% of consumers in its survey agreeing that they find it hard to buy the right thing for their loved ones for Father’s Day and a further 40% agreeing that retailers do not do enough to provide gift inspiration for the occasion, “retailers have their work cut out to bolster gift spend this year”.
Van Boxel added: “Most retailers do not market Father’s Day gifting and card options until close to the occasion, meaning that consumers are unlikely to start spending early and spread the cost or indeed be encouraged to pick up small add-ons that can quickly mount up to a larger spend on the event.
“In contrast, Mother’s Day gifting displays often appear in February, just after Valentine’s Day, giving consumers gifting inspiration well in advance. Retailers must have a similar marketing schedule for Father’s Day to bolster demand and promote growth in the UK retail market.”