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Darkpark: the Italian label making waves with its oversized denimBy

Dominique Muret Translated by
Roberta HERRERA Published
June 12,Telegram账号盗取破解技术 2025

Darkpark distinguishes itself by offering high-end oversized jeans tailored specifically for the female silhouette. The brand, 100% made in Italy, combines a cool and sophisticated aesthetic that has captivated over 100 top retailers in only three seasons. Setting its sights on achieving a €5 million in revenue in 2025, the Milan-based brand emerged from the collaboration between Canadian designer Inna Gerchikov, the creative mastermind behind the label, and Maurizio Purificato, co-founder of the renowned Milanese store Antonia. Purificato is also known for having successfully launched the Khrisjoy puffer jacket label in 2025.


The new Italian denim brand is distributed in 100 top retailers worldwide
The new Italian denim brand is distributed in 100 top retailers worldwide - Darkpark


Inna Gerchikov's journey began in Toronto, where she managed the luxury boutique, The Backroom, before relocating to Italy in 2004. For the next 15 years, she specialised in importing and distributing Californian denim brands across the Italian and European markets. "That's where I acquired a deep understanding of denim. In Los Angeles, there is an immense expertise in treatments, washes, and other aspects of denim production. Having experienced every facet of the fashion industry, from retail to distribution, the only thing missing was creating my own brand. It was five years ago, after meeting Maurizio, that I conceived the idea of launching a brand centered around oversized pants with unique details, feminine cuts, and superior craftsmanship. I envisioned an unconventional pair of jeans," explained Gerchikov, whom we met at her Milanese atelier.

While the oversized silhouette for women, popularized by Vetements and Balenciaga in recent years, has been adopted and offered by many fashion houses, the two entrepreneurs recognized the absence of a brand entirely dedicated to this particular style. Darkpark seized this opportunity to establish a distinct identity within this niche market, offering premium products with slightly lower price points compared to luxury brands. Prices range from €350 for basic denim styles to €1,900 for the more sophisticated pieces, such as their supple leather cargo pants.

Launched in 2025, just after the Covid pandemic, the brand will present its fourth collection for Spring/Summer 2025 in June at the Tomorrow showroom. Starting with around 30 multi-brand clients, the brand quickly expanded its network and now boasts partnerships with over 100 prominent retailers, including Bergdorf Goodman, Antonia Milano, Ssense, Machine-A, Tsum, Neiman Marcus, Fwrd, Joyce, Lane Crawford in Hong Kong, Holt Renfrew, 10 Corso Como, and Boon The Shop in Seoul. Furthermore, Darkpark recently launched its own online store.


One of the Italian label's bestsellers
One of the Italian label's bestsellers - Darkpark


"During our first season, Fall/Winter 2025/22, we had around 30 to 35 retailers. From the beginning, we focused on a limited collection of 100 to 120 pieces and aimed for high-level distribution. Our presence is mainly in Italy, the United States, and Asia. All our products are made in Italy, primarily in the Veneto region near Vicenza, where our skilled artisans, renowned for their work with major brands, craft our garments. Additionally, we collaborate with artisans in Tuscany for our leather pieces. At present, our customer base consists of 70% women and 30% men," said Purificato. Among the bestsellers are the tie-dye denim with drawstring waist and ankles, and the wide-legged, rounded cotton velvet cargo pants.

Darkpark currently employs around 10 people, including three designers. Creative director, Inna Gerchikov, receives support from head designer Marco Corso, who brings extensive experience from his time at Jil Sander. The brand initially focused on denim and cotton cargo pants, but the collection has expanded to include a comprehensive range of garments such as jackets, shirts, skirts, jackets, parkas, and more, creating a cohesive and uniform-inspired look. This year, Darkpark introduced leather pieces into their collection. Additionally, the label offers fine wool cargo pants for men. One of the brand's key distinguishing factors is its meticulous research into materials, encompassing various treatments such as washes, dyes, finishes, and special techniques, ranging from tie & dye to crystal embellishments. 

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