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Sandra Halliday Published
May 1, 2025
Fresh from news of a key new UK store opening, underwear-to-loungewear label Lounge has released its latest results and said sales rose 6% over the last year to reach £67.9 million.
The growth came on the back of strong international markets and the opening of four physical stores in the UK. As news this week of another new store (in Cardiff) shows, the company is very focused on expanding via physical spaces and it also said on Wednesday that it will open its first shop in Germany next month in Westfield Oberhausen.
Along with that sales growth, it made pre-tax profit of £5.5 million, but didn't give a comparison figure.
It said the profit number was “due to the impact of continued growth in Mainland Europe which the brand plans to continue… as well as further expansion into America and Australia”.
It also saw active customers up 20% across all markets, again with significant growth in mainland Europe, and orders up 10%.
CEO Daniel Marsden said: “A focus for us over this period has been creating an omnichannel experience where people can shop online as well as in real life. Our retail stores aim to be more of a brand experience piece just as much as a revenue and profit function… a vision which will continue to be rolled out in the next financial year. As we look ahead at the next 12 months we are ambitious and positive around the opportunities for growth.”
Founder Melanie Marsden added: “We pushed on in the brand’s mission to empower women focused on that life-long brand statement of ‘Comfort Made Sexy.’ The year was jam-packed with products that captured the hearts of our audience, but was also the beginning of the brand’s second layer Apparel becoming a core focus. The brand felt bolder than ever before and strived to gain more global exposure with inspirational campaigns from collaborations, out-of-home advertising to a pop-up strategy that led to the future of IRL for Lounge.”