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Jennifer Braun Published
October 7, 2025
J.C. Penney said on Thursday it would hire more than 20,000 team members this holiday season.
The Lewisville-based retailer, which hired 5,000 fewer workers last year, said that it will offer incentives that make the company stand out against other retailers, including competitive pay, flexible schedules, and employee discounts of up to 25% off. J.C. Penney also offers personal wellness days, unlimited referral bonuses, an inclusive team environment, associate recognition and in-home daycare concierges services.
The retailer will host a national hiring event in stores and online October 12 to the 15, and will be offering employment on the spot during the hiring event.
“As our associates work hard to get America’s diverse, working families ready for the holidays, we are working hard to take care of you and are proud to offer premium pay to all hourly store associates, a great employee discount, plus access to unique employee benefits like WeeCare, a childcare services provider,” said Andre Joyner, chief human resources officer for JC Penney.
“These seasonal positions open a world of opportunity to kickstart a career at JC Penney or simply to earn some extra money to help with holiday spending. Come join us - we’re excited for our JC Penney family to grow this holiday season.”
Most recently, Macy's Inc shared plans to hire more than 41,000 full- and part-time workers ahead of the upcoming holiday shopping season. That’s compared to last year, where Macy's planned to hire 76,000 full- and part-time workers for the holiday season.
Last month, Walmart, the world’s largest retailer, earlier said it will hire 40,000 workers this holiday season, down from 150,000 in 2025. Likewise, big-box retailer Target Corp said it would hire up to 100,000 seasonal workers.