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Sandra Halliday Published
June 12, 2025
Sports giant Adidas is continuing its career development programme for a diverse group of young people in the UK via ‘The Originals Creator Network’. It’s running in partnership with digital media platform and creative network GUAP.
It’s the second year of the careers development programme for emerging creatives in London.
This time, 40 participants will be given exclusive access and opportunities across two, half-year projects including mentoring, workshops and live creative briefs.
The company said the first year of the programme was a success with graduates from the class of 2025 given access to exclusive events, industry masterclasses and the opportunity to work with the likes of the V&A Museum, the Saatchi Gallery and more.
For 2025, it will be split into two projects based on participant experience levels, focusing on media, design and production.
The educational workshops led by industry experts will be back, providing access to mentors. Using the Adidas and GUAP HQ as a learning hub, the programme will provide both in-person and online guidance throughout.
The online application process is open until 25 June with the course starting in July.