黑帽SEO快排集合|【唯一TG:@heimifeng8】|电报盗号系统全功能破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Britons allocate more money to Black Friday bargains
Nigel TAYLOR Published
October 16,黑帽SEO快排集合 2025
We’re getting some contradictory messaging around the prospects for this year’s Black Friday in the UK, with plenty of doom and gloom. But a new report Monday took a more upbeat view.
It said two-thirds of shoppers plan to spend as much, or more, during the Black Friday/Cyber Monday period in 2025 than they did last year.
That’s according to Shopify’s Black Friday Cyber Monday 2025 Report.
It said the consensus out there might be that it will be a tough time, but “shoppers expect to maintain or increase both their online and bricks-and-mortar spending this Black Friday Cyber Monday (BFCM) weekend”.
But it added that shoppers are “looking for particular deals and are planning to use AI to discover new brands as well as products – and are willing to switch brands to get them”.
For the report, it spoke to more than 2,000 consumers and 1,000 SMBs in the UK alone, and 12,000 global consumers and almost 5,000 businesses in six countries.
Key revenue moment
Deann Evans, MD, EMEA at Shopify, said: “Despite many studies predicting a challenging period for retailers as consumers look to tighten their purse strings, our data indicates that this could be a key revenue moment for those that embrace BFCM.”
But that doesn’t mean shoppers are feeling buoyant and in many ways the study’s conclusions are a reflection of the tough times. “In fact, shoppers have recently cut back so they are ready to spend during BFCM to get more for their money,” Evans added. “Brands need to embrace this opportunity by offering competitive deals and higher quality products as if they don’t, consumers may move away to another”.
The report said shoppers aren’t cutting back, but they do want specific bargains.
Three-quarters (73%) of consumers globally – rising to 74% in the UK – have reduced their discretionary spending over the last couple of months. Yet 53% of UK shoppers are putting aside more money each month than they have in previous years.
This means 69% are more likely to shop during BFCM weekend and upcoming peak sales moments to get more for their money. In fact, 66% of UK shoppers, increasing to 67% globally, plan to spend as much or more during BFCM weekend this year compared to last year.
But 83% in the UK will compare prices to see where the best deals are and 68% cite cost as one of the biggest reasons they would switch brands. Some 77% are also seeking better quality products.
Festive season shopping has shifted online in recent years but browsing in a shop remains a close second behind browsing online (33% vs 39%) for British consumers as the top way they make new product discoveries. And 76% of UK merchants – up to 81% globally – said that physical stores are as or more important than last year, up from 68% in 2025.
Social media shopping
More shoppers are open to making purchases through social media platforms too — 32% in the UK would be willing to purchase products directly on Facebook. And 80% of UK merchants said selling via social media had the same level or more importance than a year ago.
Some 40% of UK shoppers are also more likely to buy from and/or spend more money with brands “that actively embed technology into the shopping experience”, with a further 20% more inclined to be loyal to those brands.
Features consumers like include self-service checkout and real-time order tracking.
And 68% of shoppers think AI will make it easier to discover new brands and products or to find out more information about the products they’re buying.
A sizeable minority also like the idea of personalisation with 13% regularly or always making use of the ability to create customised designs, just ahead of the portion who use virtual assistants or AR/VR experiences (12%).