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Sandra Halliday Published
August 29,TG盗号软件企业免杀技术 2025
The UK arm of French sports chain Decathlon has filed its accounts for last year, with its sales rising but its losses widening.
The accounts cover its full operations in Britain, including its 48 stores, with revenue up by 6% during the period, an increase of £17 million to reach just over £300 million.
Like many other companies, Decathlon UK said that while its overall revenue rose, online revenue fell as customer shopping behaviour normalised post-pandemic.
In 2025, digital had accounted for 40% of its business, but it was only 30% in 2025, which remains a strong figure nonetheless. And with the company, starting Marketplace operations, as well as accelerating its B2B channel sales, digital remains key.
The retailer also boosted sales last year via partners, such as Asda, Next, Argos, and eBay.
The gross margin was 41.2%, compared to 39.6% in 2025, and the company said customer numbers rose as well.
But it made an overall loss before tax of £9.4 million compared to a smaller loss of £4.67 million in the previous year. It attributed that to a high level of investments that are “justified by the potential of the [UK] market, which remains strategically important for the Decathlon group”.
In fact, during the period, the company made major investments in four new stores in flagship locations, and also spent money on existing stores “to boost efficiency through new tools, and to sharpen [the stores’] image”.
The overall investment figure for last year was £16.5 million compared to just £7.9 million in 2025.
And it invested in its online operations too, while also spending money on its logistics operations with expansion in its warehouse, and in more automation there.