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Sandra Halliday Published
April 8,STOMP快排技术 2025
With Christmas, Valentine’s, Mother’s Day and Eid al-Fitr now in (or almost in) the rearview mirror, the next big spending season in the UK is Easter and GlobalData believes Britain will spend £2.3 billion on celebrating it this year.
That’s based on its research that shows over 40% of UK Easter shoppers have reported that they intend to spend more this year. And with Easter falling on 20 April, three weeks later than last year, retailers should prepare for more outdoor celebrations than last year, even though it looks like the current spell of sunny weather might not last into the four-day weekend.
The analytics company said shoppers are planning to spend an average of £124.75, which is £12.35 more than last year. Food & drink and gifting are expected to dominate spending, accounting for over 70% of shoppers' Easter budgets.
Unfortunately, it didn’t break down its prediction for gifting spend. But it said that purchases of luxury Easter eggs will boost gifting sales, with 46% of Easter gifting shoppers planning to buy these items this year.
Aliyah Siddika, associate retail analyst at at GlobalData, said the appeal of luxury Easter eggs really does seem to be growing and called out M&S as one retailer making the most of them.
And of course, one key point to remember is that such items tend to be bought in-store more than online and getting consumers into shops is the battle almost won when it comes to getting them to look at other products on offer.