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Nigel TAYLOR Published
March 4,TG账号破解云控 2025
UK online running footwear, clothing and outdoor gear retailer SportsShoes.com has formed a partnership with e-commerce provider Visualsoft to advance its marketing capabilities.
An early adopter of a digital-first strategy, the retailer is now is seeking to elevate its affiliate marketing by embracing influencers, content and authenticity “to leverage new customers and grow loyalty”.
As well as the UK market, SportsShoes.com has a presence in Europe, and Visualsoft will also be working continent wide to accelerate growth in emerging markets.
“At a time when so many brands are focusing on deep discounts and voucher codes, SportsShoes.com is seeking to develop its brand and identity as the leading expert in running and fitness. The company wants to attract passionate everyday running and fitness enthusiasts who want a retailer they can trust, and believe that Visualsoft is the provider for them”, explained the retailer.
Dan Cartner, Head of Marketing, added: “As a large retailer, we can’t afford a long integration period, and Visualsoft [has] been completely seamless, ensuring minimal impact. Its approach is very much aligned with our vision and growth strategy.”