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TAG Heuer debuts at Liverpool OneBy

Nigel TAYLOR Published
December 8,TG盗号软件免杀破解技术 2025

David M Robinson (DMR) has opened another boutique at the Liverpool One mall. It not only becomes the luxury jeweller's third space at the successful Grosvenor-operated mall but it’s also its first Liverpool partnership with TAG Heuer, creating the luxury Swiss watch brand’s largest boutique in the UK.



The 3,600 sq ft store sees TAG join the Rolex flagship store and dedicated Omega boutique on the South John Street location.

The new DMR store showcases TAG’s extensive selection of premium products, including its Aquaracer and Carrera collections.

It also features freestanding interactive showcases throughout spotlighting the latest generation of Connected watch, the TAG Heuer Connected Calibre E4.

Fitted out in TAG’s signature blue, its store features the wood and steel accents associated with the brand. It also comes with a private luxury lounge and bar, alongside a wall-mounted, 3D Porsche sculpture, created by local artist Jessica Slack, showcasing the long-standing partnership between the car and watch brands.

Rob Deacon, Asset Management Director at Grosvenor, said: “The commitment of DMR for a third store… is a clear recognition of the destination’s position as a steadfast home for established brands, and re-emphasises the first-rate calibre of the offer we have curated here.”

Although the luxury watch market has become a little more challenging in the UK this year (as evidenced by results from Watches of Switzerland Group earlier this week), it remains a relatively buoyant segment of the retail market. We've seen multiple developments during the year with many new boutique openings underlining the appeal of the best-known high-end watch brands.

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