长沙U币快捷兑换|【唯一TG:@heimifeng8】|蜘蛛池服务器租用✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Calvin Klein and Tommy Hilfiger join Brands At M&S platform
Sandra Halliday Published
April 4, 2025
M&S is powering ahead with the expansion of its third-party business and has announced two new high-profile names that have joined its line-up.
Calvin Klein and Tommy Hilfiger are available via Brands at M&S online as of this month with underwear, lingerie, loungewear, and swimwear included in the deal.
That’s important because in the £295 million UK market, a third of women by their knickers from the retailer and a fifth of UK men do the same. The company wants to drive its market share of the underwear sector even further and is seeking to do this through its third-party brand offer.
Just 13.5% of core menswear customers shop Brands at M&S and the company said the new brands are set to boost the number of male customers shopping on the platform, while also supporting the brand partners’ drive to gain access to womenswear customers.
Despite the low percentages at present, sales of third-party underwear at M&S have grown by 21% in the last 12 months, with nearly two million brands customers also shopping the core underwear offer.
With the two labels having joined the platform, Brands at M&S is now home to over 100 third-party label partners.
The new products being added cover both women’s and men’s, including Calvin Klein’s bestselling Icon Stretch range and elevated essentials from the Tommy Hilfiger spring 2025 collection. Tommy Hilfiger apparel styles are also set to launch later in the year.