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Nigel TAYLOR Published
December 6, 2025
Chinese lifestyle retailer Miniso has unveiled its beauty and self-care collections in the UK. The budget collection, which includes make-up, nail polishes, rejuvenating sheet masks, and fragrances is available through 25 UK and Ireland stores with prices ranging from £2-£17.
The decade-old retailer, which operates over 4,200 stores in over 80 countries, including the US, Canada, Australia, Spain, UAE, India, and Mexico, said the collection has already proved successful in its other global markets.
Saad Usman, Chief Operating Officer at Miniso UK, added that the range elevates its customer’s shopping experience.
The company is currently targeting fast growth in the UK and has opened its stores in the country in an expansion programme that has slightly gone under the radar. However, its most recent opening on London's Oxford Street garnered more attention and comes ahead of two more UK stores that will open before Christmas.
It also recently opened in Chinatown in London with a small store dubbed Mini Miniso.
The company called the Oxford Street debut a really significant milestone for it that allowed it to launch a much wider range of its products that include items such as soft toys, homewares and more. The shop also benefited from a new concept design and will of course carry the beauty products.