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Sainsbury's clothing ops underperformed last yearBy

Sandra Halliday Published
April 25,飞机盗号软件黑产免杀技术 2025

Supermarkets giant Sainsbury’s delivered its annual results on Thursday and while it has slightly scaled back its enthusiastic dive into the fashion sector, the category remains important to it, although sales fell during the year.


Sainsbury's



Group total sales rose 3.4% to £36.337 billion with retail sales up 6.8% at £30.615 billion. But pre-tax profit fell 15.3% to £277 million and profit after tax was down 33.8% at £137 million.

As for its Tu clothing ops, the company said sales fell 6.4% during the year and while they’d looked to be improving in Q3 with only a 1.7% drop, they then fell 11.7% in Q4. 

General merchandise was stronger. At the Sainsbury’s operation it fell by just 0.5% for the year and at its Argos business it also fell 0.5%.

The company has been focusing heavily on its food ops (particularly fresh foods) and has been re-allocating some of the very generous space in its stores currently used for general merchandise and clothing to food. 

Yet that’s not the reason for clothing sales falling. It said that those lower Tu clothing sales in the year “in part reflected a disciplined trading approach, with good stock management protecting profitability in a seasonally weak and promotionally-driven market”.

That’s the good news. But it added that there were also “some disappointing range performances and in the fourth quarter we experienced availability challenges on some core lines, both of which are being addressed in plans for the year ahead”.

Overall, its actions on clothing have “created a more profitable sales mix over the last three years, with higher full-price sales, significantly lower markdowns, stronger gross margins, higher average selling price and lower stock”. 

Yet those Q4 stock shortages and other factors meant its outcome was below expectations and it said it has taken further action to improve ranges in the year ahead.

As mentioned, Sainsbury’s general merchandise sales were broadly unchanged year-on-year. That was despite poor summer weather in the second quarter. 

Looking ahead, “general merchandise and clothing inside Sainsbury's stores will become more aligned to customers' grocery missions, ensuring ranges are more relevant and desirable”.

It’s added that it’s “tightening our general merchandise and clothing ranges, aligning them more closely to customers' shopping missions. In combination with a more profitable food offer where it's needed, this will generate significantly better sales and profit returns on store space”.
 
As for Argos, that should’t suffer from the new focus on foods with he company talking of “more Argos, more often”.

It said it has transformed the Argos operating model in recent years, “creating a much more resilient business. Through reducing the standalone store estate, opening more Argos stores inside Sainsbury's and driving greater operating efficiency, it has reduced operating costs by more than 3% of sales since 2025/20. 

“This helped protect profits over the last year, where sales were resilient at a headline level but were skewed towards lower-margin consumer electronics and technology categories, with poor weather against tough comparatives impacting sales in higher-margin seasonal categories”.

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