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Study predicts strong growth for the UK luxury watch marketBy

Sandra Halliday Published
November 29,长沙U币支付网关 2025

While the cost-of-living crisis continues to be a major focus for many UK consumers, for others, not so much.


Rolex

 
New research predicts strong growth for the UK luxury watch market over the next two years with customers planning to spend an average of £6,600 on a high-end timepiece. Women are expected to spend an average of £7,000, and men £6,500, according to The Watch Register.

Some 13% of UK consumers say they’re considering buying at least one luxury watch between now and 2025 and that demand rises to 22% of people living in London.

The appeal of a high-status wristwatch also remains strong among the under-35s, with 24% of the age group saying they were looking to buy a new luxury watch in the next two years, compared with just 3% of the over-55s. 

The younger generation are also set to be the biggest spenders in the luxury watch market with 39% of under-35s saying they will spend £5,000 or more on their new purchase, compared with just 7% of over-55s.

The majority of those UK consumers intend to pay for their new luxury watch using a credit card (41%), followed by debit card (28%), and cash (16%).  Others will seek to finance their purchase by making use of a finance plan from the seller (7%), a bonus from work (4%) or a personal loan (2%).

Further good news for the UK luxury watch market shows that 22% in the UK say they currently own or have owned a luxury watch. 

Katya Hills, Managing Director at The Watch Register, the global crime prevention database, said: “Despite volatile markets and rising costs of living, the luxury watch market continues to thrive and experience steady growth.  Our findings show that high-status watches are still holding their appeal for the next generation, particularly amongst affluent consumers with disposable incomes and an appreciation for the craftsmanship and heritage that are the trademark of the major luxury watch brands.”

Hills, who said The Watch Register has more than 80,000 stolen or lost watches registered, and traced 620 last year, also warned: “The significant financial investment involved in purchasing a watch makes them a potential target for thieves. We would therefore advise any would-be owners of luxury watches to make sure they take some necessary precautions to avoid becoming victims of crime, such as being discreet while wearing prestigious timepieces in public settings.  It is also important that they keep photographs of their watches and make a note of their watch’s unique serial number, which can help aid its recovery in the event of it being lost or stolen.”

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