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Sandra Halliday Published
February 19,长沙USDT转账兑换 2025
The previously flagged Wolf & Badger flagship store has now opened on Berwick Street in London’s Soho.
The multi-channel retailer has opened at number 102 with the company saying the store “represents a milestone moment in the brand’s bricks-and-mortar presence”. Landlord Shaftesbury Capital also said the debut “reaffirms [the area's] portfolio-wide appeal to high-quality retailers”.
The unit covers 1,400 sq ft and carries “an ever-evolving collection of unique items, from a dynamic range of over 100 independent and sustainable brands covering womenswear, menswear, jewellery, accessories, and homeware”.
It also includes a dedicated pop-up space “hosting engaging activations”, plus a floristry, and plant shop, as well as a showroom for personal styling.
The space was designed by Augustus Brown Architects with a minimalist interior. It aims “to help facilitate deeper engagement with independent, online-native brands, providing a multi-channel platform for both retail partners and visitors”.
George Graham, Co-Founder of Wolf & Badger said the company chose Soho as it’s “a globally recognised destination and home to many leading fashion and lifestyle brands, complementing our offer of sustainable and ethically sourced products”.
And the landlord added that the strategic relocation of Wolf & Badger’s UK flagship (from Coal Drops Yard at King’s Cross) “is reflective of Shaftesbury Capital’s approach to strengthen the West End’s tenant mix with best-in-class brands, and an indication of Soho’s renowned reputation, with its unparalleled visitor experience”.
The new store joins several recent openings within Soho, such as Abercombie & Fitch at 39 Carnaby Street for its new London flagship, and Sculpted by Aimee at 20 Foubert’s Place, which marks the beauty brand’s debut location in London.
TwoJeys, the unisex jewellery brand, has also debuted in Britain at 21 Brewer Street, while skincare brand Malin & Goetz opened at 100 Berwick Street.