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Olivier Guyot Published
July 24, 2025
Is Decathlon preparing for a new round of external growth in the digital sector? Six months after finalising the acquisition of German e-tailer Bergfreunde, the French sporting goods retail giant is reportedly interested in TradeInn, according to a report in L'Expansion, confirmed by other business medias. The e-tailer, based near Girona in Spain, sells sports equipment and clothing online via a dozen specialist sites, including Dive Inn for diving, Goal Inn for football, Bike Inn for cycling and Runner Inn for running.
Nothing has been done yet, but according to the Iberian media, the investment company Suma Capital wishes to sell its 30% stake in the company. The balance is in the hands of founder and CEO David Martin, in association with investor Didac Lee. The brand's management confirmed Decathlon's interest, but stressed that there were other players involved. When contacted, Decathlon said it would not comment on market rumours.
Spanish media reports put the potential value of the company at over €1 billion. A substantial sum, but last year TradeInn was claiming sales of more than 500 million euros, up 15% on 2025.
When Suma acquired a stake in the company at the end of 2025, TradeInn had 120 employees and sales of €45 million. It has now exceeded half a billion euros, relies on a team of more than 500 people and has a 30,000-square-metre automated warehouse and claims more than 20 million customers worldwide.