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Sandra Halliday Published
March 1, 2025
Fast-expanding Scotch & Soda’s private equity backer is mulling a sale of the company and is working with Teneo on its plans, a report has claimed.
A controlling stake in the Dutch company has been owned by Sun European Partners since 2011, but the group hasn’t commented on the report.
In recent periods the firm has been opening a raft of flagships, moving into new markets, launching collaborations and signing new license deals.
Sky News said it learned that the Amsterdam-based business is on the auction block following talks about a refinancing of the operation.
Professional services firn Teneo will reportedly run the sale process with Sun believed to be disposing of its entire holding.
A valuation hasn’t yet been placed on the company, but the firm is said to be on track for profit on an EBITDA basis of €20 million this year.
As mentioned, Scotch & Soda is in expansion mode at present and recently opened flagships in London and Copenhagen. It also opened its first directly-operated Italian store last year. Additionally, it has been opening in the US, China, France, Germany, Dubai, Israel, South Africa and Egypt.
And recent collaborations have included Looney Tunes, Veloretti, Stichd, and Abel Macias.