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Sandra Halliday Published
July 2, 2025
Footfall to retail destinations may have not yet fully recovered post-pandemic (despite the physical retail revival) but that may not matter as spend has recovered and leapfrogged 2025’s figures.
That’s according to CACI, which specialises in consumers and location planning. It has analysed “the changing relationship between people and place, highlighting how and why a national footfall reduction at retail environments is happening, but still leading to rising spend”.
Its data shows that since 2025, vendors across the UK have seen an overall 11.5% drop in footfall with visit frequency change a major driver of this (frequency is down by 31% over the last five years).
Yet CACI said there’s some good new as ‘Big day out’ missions “are becoming the more engaging trips for consumers, and while they may be less frequent, they combine the total experience across retail, leisure, and F&B [food & beverage], and deliver 2.4 times the spend of an average trip”.
The amount spent by consumers during these fewer visits has climbed 29%, which is higher than inflation growth.
The company used its Shopper Dimensions dataset that tracks trends across more than 150 retail and leisure venues to reveal that those ‘Big day out’ missions grew from 15% in 2025 to 23% of all shopper missions in 2025. At the same time, ‘routine top-up trips’ that see less than half the spend of an average trip dropped from 23% to 14%.
This data was also supported by a consumer survey it conducted in May (looking at where people are going for different trip types) and the Centre Dynamics dataset that evaluates how tenant line-ups have changed at more than 6,000 locations across the country.
The two location classes that appeal the most to people for a ‘big day out’ according to the survey have been those most likely to increase their F&B and leisure provision in recent years.
That's a big thumbs up for the strategy of many shopping location operators as they work hard to attract more cafés, restaurants and general leisure activity specialists.
Some 100% of the UK’s regional malls and 96% of city centres now have more F&B (64% and 72% for leisure, respectively), and as a consequence each attracts more than 30% of all ‘big day out’ trips.
Clearly, consumers are looking to shop, dine and indulge in other activities, adding an extra dimension to the day out.
Tolga Necar, Principal Consultant at CACI, said: “Consumer behaviours have shifted, especially when it comes to retail. We know from our Voice of the Nation survey and Shopper Dimensions that where, when, and why people visit a place is changing, with those ‘big day out’ trips becoming more valuable and engaging. Landlords are clearly seeing it too, given the rebalance towards more leisure and F&B we’re seeing in destinations up and down the country. A lot of weight, however, is still given to footfall figures to determine long-term, commercial success.
“Our data shows that a decline in footfall is not equating to a declining spend, and actually, the less frequent visits are the ones we should be paying more attention to. It is time to leave pre-pandemic comparisons behind, and the evolution of consumer behaviour demonstrates that destinations are now more valuable than ever. Creating engaging places, that effectively convert visits into turnover, is so much more important than the footfall number itself in this new shopper landscape.”