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Nigel TAYLOR Published
July 3, 2025
Deichmann’s UK expansion drive continues. The European footwear retail giant has arrived at the Ashley Centre, Epsom, via a £400,000 investment.
Taking over the former Sports Direct store, the 3,498 sq ft space features the brand’s new retail format “to deliver a more spacious and modern shopping experience”.
Creating 16 jobs for the local area, the new store stocks a full range of men’s, women’s, and children’s shoes, together with exclusives from brands such as Adidas, Fila, Nike and Skechers. It also stocks its collaboration footwear with celebrities such as Ellie Goulding, Halle Berry, and Rita Ora.
Simon Wilson, Managing Director for Product, Marketing and Communications at Deichmann, said: “Our latest store at the Ashley Centre is a huge investment and will enable us to deliver our wide variety of products to a new community. The designed retail format has gone down particularly well over the last few months, and it’s exciting to launch the new concept within a destination also undergoing significant investment, making Epsom a strong addition to our portfolio.”
Louisa Butters, Head of Retail Asset Management UK at property owner CBRE IM, added: “Deichmann is a solid brand to have as part of the Ashley Centre’s retail mix. Suiting multiple demographics and delivering an assortment of likeable brands, they are a fantastic addition to the scheme, utilising a prominent space within the centre. We are continuing to deliver our long-term strategy to provide a broader offer."
The news follows the recent announcement of the signing of JD Sports with a 4,453 sq ft store, adjacent to retailers such as Monsoon and Next. These new retailers will form part of the centre’s £5 million refurbishment by CBRE IM to enhancing the scheme.