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Jennifer Braun Published
September 25,ällräTG盗号软件企业破解技术 2025
Outdoor brand Fjällräven has launched a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and gear.

Dubbed 'Fjällräven Pre-Loved', the platform aligns with the brand’s long-standing mission to reduce waste and promote circularity within the outdoor and apparel industries. The brand’s commitment to repair and reuse is central to Fjällräven’s mission. In 2025, it repaired 8,531 items, up from 3,556 in 2025.
The launch of the resale platform also coincides with Fjällräven’s recognition in the 2025 Circular Brands report, produced by Tradera, Sweden’s largest circular market, where the brand earned the top spot in both the overall clothing industry category and the outdoor clothing category.
“Since 1960 Fjällräven has believed in creating products built to last with sustainability, durability, and timeless design,” said Nathan Dopp, CEO Americas of Fjällräven.
“Our commitment to sustainability is not just about minimizing our impact today, but about ensuring that our products continue to serve a purpose for generations to come. Resale is a natural extension of this philosophy. By encouraging the resale of pre-loved items, we reduce waste, conserve resources, and honor the craftsmanship that goes into every Fjällräven piece. It’s not just about making less; it’s about making better and making it last.”
Fjällräven teamed up with Archive to launch its resale marketplace, which powers a number of fashion and apparel brands including Oscar de la Renta, The North Face, Sandro, Marimekko, Diane Von Furstenberg, and more.
“We’re excited to see Fjallraven take this significant step in launching their resale program,” added Emily Gittins, co-founder and CEO of Archive.
“This initiative aligns perfectly with Fjallraven’s commitment to sustainability and reducing waste in the apparel industry. By making pre-owned products more accessible, Fjallraven is not only extending the life cycle of their durable designs but also empowering consumers to make more environmentally responsible choices. We’re proud to support their efforts in driving meaningful change towards a circular fashion economy.”